"Let's see what
we can do."

Looking for a custom design? If you visit our store you'll likely hear Laurel Hill say exactly this. With her experience and innovative styles she's always ready to help you find your perfect custom design.

Hey! I’m Laurel Hill, designer for Northwood Custom Jewelry. If you’re looking to design a one-of-a-kind jewelry piece I’d love to help!

I have spent my life appreciating great design. There’s something about playing with colors and natural materials that I’ve always been passionate about. I can get behind almost any style and design something unique; there is beauty to be appreciated in the traditional, the modern, and everything in-between. However, I most love mixing precious metals with lab grown gemstones and stunning natural wood tones— I feel this is where I really shine when working with my clients.

I believe designing jewelry for someone is not just a job, but a relationship. We’ll need to communicate well together and you’ll need to trust me to deliver the project you’re dreaming of. In order to do this, I believe it’s important to talk to my clients openly about expectations, realities, and the limitations of the materials they may want to use. Before I begin a project I try to figure out if I can really help bring your vision to life, and this may mean talking once or twice before we begin.

If you think you’d like to work with me on a design, I’d be delighted to hear from you! Please try to provide as much information as you can about budget, timeline, and materials you may love or hate so I can get back to you with a thorough plan.

Laurel Hill


3 Steps to a Custom Design

Every design is different, but they all follow three basic steps in progress
The Framework

The first step in any custom project is to create the framework to work within. It's great to be open to all design options, but sometimes that leaves too many possibilities to explore. Narrowing down the focus of the project will be necessary for success. 

Things to consider are: 

  • The person: their lifestyle, preferences, and style choices.
  • The reason: why we're designing this piece of jewelry
  • The budget: a reasonable estimate of what you'd like to spend or stay within

A deposit based on the estimated cost of the project and time needed to design it will be required to contine. 
The Concept
This step will be directed by our initial consultation and how well we've built the framework of what is needed. It may involve inspiration photo exploration to focus in on some options for the design. Or if there is a clear idea of the project we may jump right into sketches and CAD mock-ups. 

Once the inspiration is clear you will receive an initial concept idea to be considered. From here we can revise and refine until the final piece has emerged. 

 If total revision is necessary we'll refocus on the inspiration and try to better narrow in on what went wrong with the initial concept. 

Realization of the Design
The concept has been finalized and all of the small details have been refined. 

A 50% deposit will be required on the finalized cost of the project before work begins. 

 A wax model will be created and can be sent to you for approval and then the piece will be cast in metal and finished through our normal production. 

Recent Custom Designs


The most often asked questions - answered.
  1. How Much Does It Cost?
    There are many factors that go into a custom design that will determine the cost. There is no one answer for this question. It is best to have a budget of at least $1000 before considering a custom design. The complexity of the project, along with gemstones, can add significant cost. Custom design doesn’t have to be expensive, but it will likely be more expensive than something similar you can find pre-designed.

     Please be honest about your budget and any monetary concerns and we can discuss if a custom design is possible before we begin your project.
  2. How Long Does It Take?
    It depends on the jewelry type and complexity of the design you are considering.

    An engagement ring should be given plenty of time before your planned proposal, a minimum of eight weeks if the design is already well thought out and simple, and up to twelve weeks from our design sketch to completion if the design is complex or involves gemstones that need to be ordered.  
  3. When Can We Start?
    Certain seasons are busier than others with requests, including major holidays such as Christmas, Thanksgiving and Valentine’s Day.

     I only take on a few custom clients at a time so there may be a wait before we begin. If we’re already working on a project and you aren’t communicative you may have a longer wait when you get back in touch if I have started a new project.
  4. How Do We Start?
    Use our contact page, or email sales@northwoodjewelry.com, with your project idea. 

    While I'd love to answer every inquiry personally, I also need time to focus on my current projects. Sacha will be happy to cover some of the initial questions and details with you to get your project started, and then we can schedule a first meeting.